An Amazing Success Story; Starting From The Boot Of Her Car- Adenike Ogunlesi Founded Children’s Clothing Business, Ruff ‘N’ Tumble
Rags to Riches series;
Starting from the boot of her car, Adenike Ogunlesi founded children’s clothing business, Ruff ‘N’ Tumble, in Lagos in 1996. It has gone on to become a great success story and exports along the West African coast.
In her second year as an undergraduate law student at the Ahmadu Bello University in Zaria, Adenike opted out of school unsure of what to do with her life, She then reluctantly accepted her mother’s invitation to work in her women’s tailoring shop. That experience helped her to discover who she was and what she wanted to do, She is yet another university graduate that never practiced her profession for one day, trained as a lawyer at the Ahmadu Bello University Zaria, her father had wanted her to get into a high profile legal practice But She refused to live out her father’s script.
Her mother started fashion designing in Ibadan in the early 60s and 70s, asked her to stay with her. Within one year she said she discovered herself.
“I started in 1996, I was selling from the back of my car I was selling at bazaars, anywhere they are organizing bazaar I will go there and set up my table and my suit case, with my children and sometimes even my husband. So it all started then.”
Today, Ruff ‘N’ Tumble is worth over N500m with over 180 employees with a vast distribution network along the West African coast.
Adenike Ogunlesi is the founder and chief executive of Ruff ‘N’ Tumble an indigenous clothing company in Nigeria that specialises in making children’s clothing. From a tiny shop with her and her mother as the main staff, Adenike aka Nike turned Ruff ‘n’ Tumble into a multimillion Naira clothing business and recognizable brand. She has built a reputation for being one of the best manufacturers of children’s clothing in Nigeria, with a brand that can compete with any clothing line globally.
Parents and Guardians should expose children to other things outside of school that could help in shaping their future and success in life. school is over rated in Nigeria and that is why we have an oversaturated formal sector.
we need to grow our informal sector and groom the upcoming entrepreneurs.
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