The Creative Director of Affluent Royal Kraft Limited, Mrs. Titilayo Adua Yusuf, has urged young entrepreneurs to be creative and hardworking if they are to survive and excel in a challenging environment as Nigeria.
She said with continued dwindling of the oil revenue and white collar jobs disappearing young graduates must look inward to develop their god given potentials and talent to create a better life for themselves and their families.
Yusuf gave the advice in an exclusive interview with National Mirror recently, adding that young ones who have education should look beyond that qualification to try their talent elsewhere, especially if their dream job is not forthcoming.
“I believe we all have potential, but for those who have the vision, I will advise them to look at what they can do, and not look up to government alone. Instead of looking up to government they can start doing something on their own and become employers of labour.
“I know it is good to have education, but I feel it is a necessary background to help you have a broader outlook of society. It is just a stepping stone to your glory. If we all look to the oil economy which will one day dry up, then we are doomed. We should start looking at other mean of generating wealth. The government should begin to encourage youths on entrepreneurship, to be self dependent.
The catering specialist promised to encourage youths and every individual to develop their God given potentials.
“By the time we all develop our potentials and harness same for national development the country will be better for it. This will go a long way to eradicate poverty and some other family crises associated with it”.
Sharing her experience as an entrepreneur in an economically challenging environment such as Nigeria, Yusuf hinted that she started beading and stringing as hobby and combined it with her background in fashion designing.
On marketing and acceptability, she they are equally important. “You look at those things you are good in doing and you know people will admire you for. I normally do not go for foreign materials, I go local things and people admire it, buy them off my neck before I start marketing it to others. People stop to take the picture of dresses I make for myself to wear. They either ask me to do it for them or take the picture to their tailor..
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