At age 25, I began planning my exit strategy to leave a lucrative career in sales to become an entrepreneur and pursue my passion: empowering people to maximize their potential and make significant improvements on their results.
While still in my sales position, I started my first business — and my first additional stream of income — serving as a life and business success coach. In the past nine years, using the exact formula below, I’ve been able to add nine additional streams of income. These have involved authoring books, speaking, private and group coaching and staging live events.
For anyone who values financial security and ultimately desires financial freedom, creating at least one additional stream of income is no longer a luxury. It has become a necessity.
Diversifying your income stream is crucial to protect yourself and your family against the unavoidable ups and downs of economic and industry cycles. Because of the financial risks that come from relying on one source of income, such as a job or a business, consider creating at least one or more additional streams to generate cash flow.
Your additional income streams can be active, passive or a combination of the two. Some may pay you for doing something that you love (active), while others can provide income for you without your having to do much of anything at all (passive). You can diversify your income streams among different industries to protect you against major losses during downturns in one market and allow you to financially benefit from the upswings in another.
This truly is one of the not-so-obvious secrets of how the wealthy become — and stay — wealthy, which unfortunately isn’t taught to the masses. The good news is that it’s not magic. It’s not even complicated. Creating your next stream of income is a simple, step-by-step process, which you can arrange to start bringing you monthly income faster than you might realise is possible.
Establish financial security
Now, this idea isn’t sexy, but it’s imperative: Don’t focus your time and energy on building a second stream of income until your primary source is secure. Whether you have a day job or own your own business, focus on establishing and securing a primary monthly income that will support your expenses before you pursue other steps.
Clarify your unique value
Every person on this planet has unique gifts, abilities, life experiences and value to offer — and be highly compensated for. Figure out the knowledge, experience, ability or solution you have that others will value and might pay you for. Remember, what might be common knowledge to you isn’t for other people.
You and your personality differentiate your value from that of every other person on earth. Many people will resonate with you (and your style) better than they will with someone else offering value that’s similar or even the same.
Packaging is how you can differentiate your value. When I wrote my book The Miracle Morning, I had to overcome my insecurity that waking up early wasn’t exactly something I invented. Would there really be a market for the book? But readers shared that the book was life-changing in the way the information was presented. It was written focusing on how to significantly improve any area of life by simply altering how a person starts the day.
Knowledge is the one thing you can increase very quickly. As Tony Robbins wrote in Money: Master the Game, “One reason people succeed is that they have knowledge other people don’t have. You pay your lawyer or your doctor for the knowledge and skills” you lack.
Increase your knowledge in a specific area, and you’ll simultaneously increase the value that others will pay you for, either to teach them what you know or apply your knowledge on their behalf.
Identify your market
Determine whom you are best qualified to serve. Based on the value you can add for others or the problems you can help people solve, who will pay you for the value or solution you can provide?
Build a community
A turning point in my financial life came when I heard author and self-made multimillionaire, Dan Kennedy, say, “The most valuable asset you have is your email list, so focus on growing it.”
I don’t like to think of my email community as merely a list of names but rather as a group of individuals, each with their own hopes and dreams.
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