For Small and Medium Enterprises in Nigeria to experience exponential growth there is the need for the owners to embrace unified communication.
Executive Head of Operations, Vodacom Business Nigeria, Mark Shoebridge told SMEs operators at the Nigerian-South African Chamber of Commerce monthly meeting, that with unified communications, SME employees do not have to be in the office to perform their duties.
According to him, they can access their system from anywhere with an Internet connection saying that by making and receiving calls over the internet, executing meetings using Video Conferencing and sharing files remotely, SME’s can significantly reduce their communication, travel and operational cost; making them run their businesses more efficiently.
He said that Vodacom Business Nigeria has been in the fore on the adoption of Unified Communications in growth Nigerian SMEs saying that the solution will enable SME businesses speedily adapt to market changes, increase productivity and ultimately improve their competitive advantage.
General Manager Cisco (Nigeria) Limited, Dare Ogunlade while also speaking on how technology can increase the productivity of Small and Medium Enterprise businesses in Nigeria highlighted further the benefits of Unified Communications (UC) to SMEs which includes cost reduction on communication as the technology increasingly enables Voice calls, instant messaging, document sharing and video conferencing allowing SME employees work from any device, anywhere, anytime.
Ogunlade explained that Nigerian SME’s employ around 84.02 per cent of Nigeria’s labour force and contributes about 48.47 per cent on the nations GDP noting that empowering this workforce with technology that enables them work from home, log on to a system, contact and provide services to their customers even after close of business goes a long way to improve the productivity of these SME businesses in Nigeria.
He also spoke about how Nigerian SME’s can improve profit margins by boosting overall operational efficiency saying this is especially true for businesses that have mobile employees.
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